SEO and W3C

Do you W3C?

In the last couple of weeks I’ve been working on the new Linear Blue website, which launches on the 1st of April. While making some changes I spent some time going back through the code to make sure it was still W3C compliment. Something which is very time consuming! (And as I’m not an out and out developer, also very frustrating!) This pushed me to think about why I was doing it. Presumably for the SEO benefit – but that got me thinking about how much SEO benefit I actually get… I mean, if I make my site compliant am I going to automatically jump up 20 places or something? Well, obviously not. So, why do we bother?

What does it do for me?

The general rule for me is that you should make your site compliant. It is good practice as well as being for the SEO. But the SEO benefit isn’t as huge as some say.

It’s generally accepted that being W3C compliant doesn’t boost your rankings, but not being compliant could harm them – although to me that sounds like the same thing!

So should I actually bother?

Simple answer – yes. The main benefit is in the fact that your website will not fall over on any of the browsers out there. It also puts you in a much better position for any new releases of FF or IE etc… and also gives you a much better chance of having your site work on mobile browsers as well – something we all know will become a big part of the way the web evolves in the future.

Steve Payne

Steve Payne

In January 2009 Steve Payne joined Linear Blue as the Head of Business Development. Having previously worked as the Managing Director for Berkshire based Insite Design, Steve brings with him his knowledge of web design, consultancy, marketing and SEO to assist Linear Blue in their drive forward into 2009 and beyond.

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