This week I have been giving some thought to what makes a successful business. We all know the essential elements – expertise, great customer service, effective marketing and efficient management. However, culture also plays a critical role in any business but is often overlooked.
Culture is at the very core of organisations and governs the way employers and employees think, feel and act. In case you didn’t know, culture is a mixture of values, beliefs and taboos that all companies develop over time. Therefore, culture plays an important role in determining how well a company will do.
Understandably, It is easier for small to medium sized businesses to maintain their culture values in comparison to larger organisations. But If your business has great culture, your employees are generally loyal towards the business, more productive and stay with the company for a long amount of time.
Companies sometimes need to change their culture for the better, but this is a difficult process because employees don’t embrace change. This is why implementing the right type of culture for your business is important!
So what sort of culture does your business have?