Life at Linear Blue

I have now fully settled into Linear Blue life and my new role. I spend most of my time working on marketing tasks and campaigns. These vary from writing newsletters and articles to analysing our website’s performance. But don’t panic, I won’t bore you anymore with Google Analytics, I went on about that enough in my previous blog. I Review SEO and PPC campaigns frequently, this is a time consuming task but worth doing a good job. One of my favourite jobs is putting together marketing campaigns, where i can come up with new marketing ideas and projects.

Over the last few weeks I’ve been working on our Twitter account. I have become impressed with how quickly you can build up a network in certain industries. I now realise Twitters full potential for businesses to share knowledge and promote themselves. I look forward to working closely with Twitter and learning from other tweeters, particularly Nigel Morgan.

Alongside my marketing role, I also assist with project management. The amount of project management that goes into a database solution has surprised me! The whole process from quoting through to deployment is a huge operation. Overseeing the smooth running of projects is massively time consuming and effective communication between the client and developers plays a critical role.

I look forward to working more with Twitter as a marketing platform. I will keep you posted on my twitter journey!

Darren Kayes

Darren is Linear Blue's Chief Operations Officer, ensuring the smooth running of the company and making sure nothing gets in the way of our developers creating top-notch web and database solutions for our clients.

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