Life at Linear Blue

I have now fully settled into Linear Blue life and my new role. I spend most of my time working on marketing tasks and campaigns. These vary from writing newsletters and articles to analysing our website’s performance. But don’t panic, I won’t bore you anymore with Google Analytics, I went on about that enough in my previous blog. I Review SEO and PPC campaigns frequently, this is a time consuming task but worth doing a good job. One of my favourite jobs is putting together marketing campaigns, where i can come up with new marketing ideas and projects.

Over the last few weeks I’ve been working on our Twitter account. I have become impressed with how quickly you can build up a network in certain industries. I now realise Twitters full potential for businesses to share knowledge and promote themselves. I look forward to working closely with Twitter and learning from other tweeters, particularly Nigel Morgan.

Alongside my marketing role, I also assist with project management. The amount of project management that goes into a database solution has surprised me! The whole process from quoting through to deployment is a huge operation. Overseeing the smooth running of projects is massively time consuming and effective communication between the client and developers plays a critical role.

I look forward to working more with Twitter as a marketing platform. I will keep you posted on my twitter journey!

Rita ONeill

Rita joined LinearBlue in October 2009 as Marketing and Project Assistant shortly after graduating from Manchester Metropolitan University Business School with a bachelors degree in International Business. Her involvement in both marketing and project management challenges her to develop her skills further and grow within the company. As our current Employee of the Year (April 2011) Rita is looking forward to developing her knowledge further whilst providing excellent project management and client service.

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