This week I’ve been doing some research into the latest marketing news. I thought I would share a few stories that may be of interest to you.
Social Media will soon be regulated!!
The U.K.’s Advertising Standards Authority will soon regulate businesses’ activities on social networks, following recommendations submitted by the Advertising Association this week.
The proposed amendment to the Committee of Advertising Practice (CAP) is expected to be implemented in September 2010. The amendment will extend the regulatory framework currently in place for paid online ads to all other online marketing communications.
The code will also apply to content on businesses’ own websites. Advertising Association Chief Operating Officer (COO) Rae Burdon said, “ Online marketing is essential for small businesses, and we have to be sensitive to that when regulating”.
Facebook traffic overtakes Google!
According to Experian Hitwise for the week ending 13 March, Facebook represented 7.07% of all US web traffic, exceeding Google’s 7.04%. This is the first time Facebook has overtaking Google, except for Christmas and Boxing Day.
Incredibly, the year- on -year traffic increase for Facebook for the week was 185%, while Google’s was 9%.
New media age launches top ten viral chart!
New media age has launched the nma Viral Chart, a weekly ranking of the top ten viral ads. This week saw the first chart, featuring only commercial virals paid for by brands.
The chart is calculated on each ad’s unique views across video-sharing sites and also lists how often it’s shared via Twitter and Facebook.