Do you make the most of Google?

 

I have spent this week working with Google Adwords closely, so thought I would blog about it. This is understandably where the search giant makes its fortunes and continues to hold a powerful market share of the online advertising world.

I have been busy undertaking our quarterly analysis, using all the key Google software to get an in depth evaluation. Key software includes Google Insights for SearchAdwords Keyword Tool and Google Analytics. Adwords Keyword tool is a valuable piece of software to search and pick the right keywords.

Google Insights for Search is also very useful in undertaking keyword research. In particular, the rising searches feature, which highlights searches that have significant growth in a given time period. This will tell you on a score of 0 to 100 how many searches are being carried out for a particular keyword. The breakout term represents an experienced change of growth greater than 5000 percent. So if one of your relevant keywords  has the term breakout next to it, snap it up whatever the cost.

The Quality Score on Google Adwords can be annoying with certain keywords, as this controls how many times your keywords are displayed. This score is calculated on how relevant keywords are to the Ad Text and Users Search Query. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click.

So many keywords do not perform well, or at all, and many do! Picking the correct keywords is essential, as most people now use google to research and find businesses. What’s interesting is the broad range of keywords to choose from, and the difference in cost.

Google has definitely got the online advertising under control. Have you made the best of what Google offers for your business?

Rita ONeill

Rita joined LinearBlue in October 2009 as Marketing and Project Assistant shortly after graduating from Manchester Metropolitan University Business School with a bachelors degree in International Business. Her involvement in both marketing and project management challenges her to develop her skills further and grow within the company. As our current Employee of the Year (April 2011) Rita is looking forward to developing her knowledge further whilst providing excellent project management and client service.

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