So… I actually have to write stuff then?….

I’ll be honest. I’m not that good at this blogging thing. For two reasons mainly – first, I’m just not that good a writer. And second, I don’t seem to have any free time… Ever…

Now, I pushed hard to get Linear Blue to start this blog, I kept on and on until they gave in. So really it’s down to me to make sure it keeps fairly up to date with regular contributions, not just from me, but from all the guys here. Easy…. Apparently.

It’s important to remember why we have this blog in the first place. For me it’s for three main things –

Helping SEO on the Linear Blue site
Improving the Linear Blue Brand
Helping our guys connect with people in a way that you couldn’t before.

The SEO and brand aspects are fairly simple. Everyone knows a busy and relevant blog is a good thing for both. We also wanted to get a little community of people who follow the blog and have a genuine interest in what was said here. That’s really why we try to make sure we cover a decent range of subjects.

So. The connecting with people bit. Again, I’m not good at that point either. Anyone who’s read any of my blogs may have noticed that I tend to write in a bit of a random way. But that’s because it’s the only way I know how to! I just write what happens to be running round my mind at that point in time. So trying to have something sensible to write once a week is never easy! I’d call it writers block if I thought anything I’d ever written could be considered “writing”…

So the problem remains, a blog which is rarely updated isn’t much good! A lot of blogs tend to go that way and that’s the point I’m trying to make. I, like many others, pushed the idea of a blog for a long time because it is a positive part of any realistic marketing plan. It adds value to the brand, helps with SEO and gives you customers or potential customers a way to see a little of the personal side of your business. But it also has the same downfalls as, say, a latest news section on a website. It HAS to stay updated and the updates have to be the right ones. People (hopefully….) don’t read blogs looking for perfectly written pieces, they look for things which interest them. A subject matter they can relate to and a writer they can understand.

If you have a blog, write on it. Tell people about something which is on your mind. Who knows, someone else might even find it interesting!

Steve Payne

Steve Payne

In January 2009 Steve Payne joined Linear Blue as the Head of Business Development. Having previously worked as the Managing Director for Berkshire based Insite Design, Steve brings with him his knowledge of web design, consultancy, marketing and SEO to assist Linear Blue in their drive forward into 2009 and beyond.

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