Practically every web developer, blogger and SEO specialist on the internet talks about how content is king, but what do they really mean?
Thousands of websites and blogs are updated every day and every single one of these websites is crawled over by Google to find the keywords, content and to see if there have been any changes since the last index. After working on developing clients SERP rankings, I am now starting to understand how important the smallest of changes can impact SEO in a huge way.
The old fashioned way of doing SEO was to simply create the keywords for a page and just put the bare basic information on the page. Google would then pickup these keywords and rank you according to how your sites keywords compared to others. This has changed drastically over the years now and is no longer the case.
People are still ignoring the fact the good, well written and descriptive content has a large impact on not only the user experience and accessibility, but also the SEO of the website. Google, as well as many other search engines, has started to verge away from the old methods.
If this content is amazing, then other websites may also link to your website and Google will notice these links and raise their trust rating of your website, thus raising your rankings. This has to be a careful procedure though, as getting links through from websites which have no relevance to the content can also be detrimental.
Now, I’m no know-it-all SEO specialist, but over the last 12 months of working with various clients, a well-structured page with good relevant content is paramount to a successful SEO campaign and without it, much of the other work put into improving SEO could be in vain.