This week I have been giving some thought to what makes a successful business. We all know the essential elements – expertise, great customer service, effective marketing and efficient management. However, culture also plays a critical role in any business but is often overlooked.
This week I’ve been doing some research into the latest marketing news. I thought I would share a few stories that may be of interest to you.
I’ve been thinking about marketing this week and have put together a few little tips which can help get you started! Hope they help. Read more…
Business, Life, Linear Blue, SEO, Web
I have now fully settled into Linear Blue life and my new role. I spend most of my time working on marketing tasks and campaigns. These vary from writing newsletters and articles to analysing our website’s performance. But don’t panic, I won’t bore you anymore with Google Analytics, I went on about that enough in my previous blog. I Review SEO and PPC campaigns frequently, this is a time consuming task but worth doing a good job. One of my favourite jobs is putting together marketing campaigns, where i can come up with new marketing ideas and projects.
Small Businesses have done a better job at surviving the recession, than most would think. According to a recent study by Kingston University, 48% of small businesses have maintained or increased their profitability in the past year.
I have been using Google Analytics frequently and have become impressed with the level of detail their features offer. The graph is one of my favourite tools, which helps to detect a trend with the data. The advanced segments feature is impressive, allowing you to select up to four segments, such as, new visitors, paid search traffic or non-paid search traffic, which filters through to the graph.
It would be rude not to introduce myself and start blogging! I will start by telling you a little bit about myself first.
