This week I have been giving some thought to what makes a successful business. We all know the essential elements – expertise, great customer service, effective marketing and efficient management. However, culture also plays a critical role in any business but is often overlooked.
The main new user feature within FileMaker 11 is its ability to allow you to easily produce charts directly within FileMaker.
This week I’ve been doing some research into the latest marketing news. I thought I would share a few stories that may be of interest to you.
Well what do you do when a client says they need a running total in a portal? The first thing that came to mind was some sort of self join summing related records and nasty filters to make it all sequential. Yuck.
I’ve been thinking about marketing this week and have put together a few little tips which can help get you started! Hope they help. Read more…
Business, Life, Linear Blue, SEO, Web
I have now fully settled into Linear Blue life and my new role. I spend most of my time working on marketing tasks and campaigns. These vary from writing newsletters and articles to analysing our website’s performance. But don’t panic, I won’t bore you anymore with Google Analytics, I went on about that enough in my previous blog. I Review SEO and PPC campaigns frequently, this is a time consuming task but worth doing a good job. One of my favourite jobs is putting together marketing campaigns, where i can come up with new marketing ideas and projects.
As a rule, a lot of people don’t like change. They get comfortable with the way things are and don’t want it to change. That’s ok. I understand that, I’ve been guilty of that feeling more than once. You get your life how you like it and don’t want anything to shake the delicate balance you’ve built up. But if you’re honest, it’s normally some huge and often unexpected or unwanted changes that can bring the best things in life. This can also apply to business.
Re-Write or Correct…
The age old question when you are asked to take over developing an existing solution for a client who was un-happy with the state of the solution.
Small Businesses have done a better job at surviving the recession, than most would think. According to a recent study by Kingston University, 48% of small businesses have maintained or increased their profitability in the past year.
